Abaco Marine Construction approached us to create a new brand identity. Abaco is a marine construction company based in Jacksonville, FL. They offer new boat and jet ski docks for residents.

After a discovery session, it was a clear understanding that the owner wanted the color orange and gray in the color palette with a wordmark logo of the company name in all caps.

For this brand identity, we incorporated a modern, bold with sleek lines and shape style. We wanted the brand to be visual from a distance with the bold orange color and strong logo.

Since the company is primarily based in the Sunshine state of Florida, it only made since to use orange to represent the state fruit.