the importance of good website design

Did you know that the average website only has about 15 seconds to capture someone’s attention? Poor web design can not only create a bad user experience for potential and existing customers but they can severely hurt your website’s Google ranking and ability to turn leads into conversions.

Fortunately, you’ve come to the right place because in today’s blog, we’re going to take a look at why good web design is important and how you can easily achieve it with our tips.

What is Website Design?

First thing’s first: what exactly is web design? Web design is the process of conceptualizing and determining the layout and functionality of a website. This often includes everything from the typography and imagery found on the pages, internal links, call-to-actions and navigational menus to help jump from section to section.

A good web design will help draw your user’s attention with minimal effort. Let’s say, for example, that your company is running a holiday sale. Web design would include putting this graphic front and center on the page so it’s the first thing a visitor sees. Web design kind of acts like a guide that can help drive consumers to make the actions that you want them to make, i.e. — making a purchase during a limited holiday sale.

Important Elements of Effective Web Design

The main purpose of a website is to turn one-off visitors into customers, ideally those that will continue to purchase your products or utilize your services. As such, your website needs to have the following elements in order to do this effectively:

Google-Friendly Content

When it comes to your website, content is king. Without it, your customers aren’t going to know what you sell or provide. Content should always be easy to read (no run-on sentences or blocky paragraphs) and be optimized with SEO best practices.

SEO, an abbreviation for search engine optimization, is the process of making your web content easy for Google and other internet search engines to crawl and index for organic search results. To optimize your content with SEO, here are some helpful tips:

  1. Develop a list of keywords (words or phrases that describe your subject matter)
  2. Type your keywords into Google to find out what people are asking
  3. Optimize your content to match user’s search intent

For example, if you run a coffee shop and are looking to add new content to your site, you could jot down a list of relevant keywords for your niche (i.e. — coffee shops near me, coffee nearby, how to make coffee). Then, you can take one of those keywords, (how to make coffee) and find a list of questions internet users are asking.

Tips to optimize your SEO

1Develop a list of keywords (words or phrases that describe your subject matter)

2Type your keywords into Google to find out what people are asking

3Optimize your content to match user’s search intent

For example, a Google search of “how to make coffee” yields the following results:

  • How do you make coffee for beginners?
  • What coffee is the weakest?
  • What is the best coffee?

With minimal effort, you just found three potential blog topics or relevant web pages that can specifically address the questions your customers are asking on Google.

Visual Design

Another important component of web design is how it looks visually. This is based on the psychology of color – a study that highlights the effect that certain colors have on our mood and decision making. For example, the color brown usually evokes feelings of resilience, dependability, and strength, whereas the color green is often associated with nature, unity and community. Good web design takes the psychology of color into account in an effort to match the company’s values while also creating a positive consumer experience.

Good web design also includes graphical elements, such as eye-popping imagery, video, and the use of white space. White space (also referred to as negative space) is the space between text and other graphical elements. This helps to make your website look cleaner and easier to read.

Navigational Menu

Your navigational menu is the bar that is usually found either at the top of your web page or on the side that lists all the available resources your visitor can click on. Your navigational menu should be prominently displayed and act as a tool to take visitors to the web pages they need to get to make a purchase, schedule an appointment, review case results and everything in between.

Websites that don’t have a functioning navigational menu can quickly turn off a visitor. If people can’t find the information they need on your website quickly and easily, they will surely turn to a competitor.

Consistent Branding

Your website helps people connect to the services and products you offer, which is why it’s important to be able to brand your site in such a way that it feels authentic and engaging. A website should serve as your storefront, meaning, it should be representative of your brand and draw in potential consumers. Using the right mix of color, fonts, images, and even some of your own personal touches in a consistent manner can help your business establish a reputation for consistency and reliability, creating trust with your market.

Final Thoughts

Using the techniques discussed here, your website can not only build your brand but grow your business. Effective web design is just as important as any other part of your branding repertoire, especially when used in a manner that is aesthetically pleasing, easy to navigate, easy to find, authentic, and engaging. Tying together all of these elements is not easy which is why it’s recommended you hire someone with the expertise to help you accomplish your goals.

Did you know that the average website only has about 15 seconds to capture someone’s attention? Poor web design can not only create a bad user experience for potential and existing customers but they can severely hurt your website’s Google ranking and ability to turn leads into conversions.

Fortunately, you’ve come to the right place because in today’s blog, we’re going to take a look at why good web design is important and how you can easily achieve it with our tips.

What is Website Design?

First thing’s first: what exactly is web design? Web design is the process of conceptualizing and determining the layout and functionality of a website. This often includes everything from the typography and imagery found on the pages, internal links, call-to-actions and navigational menus to help jump from section to section.

A good web design will help draw your user’s attention with minimal effort. Let’s say, for example, that your company is running a holiday sale. Web design would include putting this graphic front and center on the page so it’s the first thing a visitor sees. Web design kind of acts like a guide that can help drive consumers to make the actions that you want them to make, i.e. — making a purchase during a limited holiday sale.

Important Elements of Effective Web Design

The main purpose of a website is to turn one-off visitors into customers, ideally those that will continue to purchase your products or utilize your services. As such, your website needs to have the following elements in order to do this effectively:

Tips to optimize your SEO

1Develop a list of keywords (words or phrases that describe your subject matter)

2Type your keywords into Google to find out what people are asking

3Optimize your content to match user’s search intent

Google-Friendly Content

When it comes to your website, content is king. Without it, your customers aren’t going to know what you sell or provide. Content should always be easy to read (no run-on sentences or blocky paragraphs) and be optimized with SEO best practices.

SEO, an abbreviation for search engine optimization, is the process of making your web content easy for Google and other internet search engines to crawl and index for organic search results. To optimize your content with SEO, here are some helpful tips:

  1. Develop a list of keywords (words or phrases that describe your subject matter)
  2. Type your keywords into Google to find out what people are asking
  3. Optimize your content to match user’s search intent

For example, if you run a coffee shop and are looking to add new content to your site, you could jot down a list of relevant keywords for your niche (i.e. — coffee shops near me, coffee nearby, how to make coffee). Then, you can take one of those keywords, (how to make coffee) and find a list of questions internet users are asking.

For example, a Google search of “how to make coffee” yields the following results:

  • How do you make coffee for beginners?
  • What coffee is the weakest?
  • What is the best coffee?

With minimal effort, you just found three potential blog topics or relevant web pages that can specifically address the questions your customers are asking on Google.

Visual Design

Another important component of web design is how it looks visually. This is based on the psychology of color – a study that highlights the effect that certain colors have on our mood and decision making. For example, the color brown usually evokes feelings of resilience, dependability, and strength, whereas the color green is often associated with nature, unity and community. Good web design takes the psychology of color into account in an effort to match the company’s values while also creating a positive consumer experience.

Good web design also includes graphical elements, such as eye-popping imagery, video, and the use of white space. White space (also referred to as negative space) is the space between text and other graphical elements. This helps to make your website look cleaner and easier to read.

Navigational Menu

Your navigational menu is the bar that is usually found either at the top of your web page or on the side that lists all the available resources your visitor can click on. Your navigational menu should be prominently displayed and act as a tool to take visitors to the web pages they need to get to make a purchase, schedule an appointment, review case results and everything in between.

Websites that don’t have a functioning navigational menu can quickly turn off a visitor. If people can’t find the information they need on your website quickly and easily, they will surely turn to a competitor.

Consistent Branding

Your website helps people connect to the services and products you offer, which is why it’s important to be able to brand your site in such a way that it feels authentic and engaging. A website should serve as your storefront, meaning, it should be representative of your brand and draw in potential consumers. Using the right mix of color, fonts, images, and even some of your own personal touches in a consistent manner can help your business establish a reputation for consistency and reliability, creating trust with your market.

Final Thoughts

Using the techniques discussed here, your website can not only build your brand but grow your business. Effective web design is just as important as any other part of your branding repertoire, especially when used in a manner that is aesthetically pleasing, easy to navigate, easy to find, authentic, and engaging. Tying together all of these elements is not easy which is why it’s recommended you hire someone with the expertise to help you accomplish your goals.

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