top 5 reasons why graphic design matters
in business

People are naturally visual creatures. Because of this, we often use photos, videos, and other graphical elements to communicate with one another and to convey emotions. This concept is at the heart of graphic design.

Graphic design is the process of creating visual elements that can help communicate your message to a prospective or existing customer. While graphic design is often thought of as the process of creating computer-generated graphics, it actually encompasses a wide array of visual products and print designs. Graphic design can include any of the following:

Types of Graphic Design Elements

When used correctly, graphic design can help make up your company’s brand identity. Your company’s brand identity is made up of various visual elements such as your logo, typography, packaging, and color scheme that allow your brand to be easily recognizable by others. It is also what helps make your brand stand out from the competition.

Now that we’ve covered the basic meaning of graphic design, let’s take a look at the top 5 reasons why it can help your business.

It Makes a Good First Impression

Think of your company as a visual storyteller. When someone visits it, what can they expect to find or learn? The purpose of your website, for example, is to turn prospective customers into returning ones. Unfortunately, you only have about 15 seconds to make that happen. If it doesn’t, you could be losing valuable business to your competition.

When someone visits your website, it’s important to remember that they’re doing so because they’re in search of a particular product, service, or valuable information that can help them make a decision (such as hiring a lawyer or realtor). If your website uses flashy colors, difficult-to-read fonts or isn’t easy to navigate, chances are, you’re going to lose that visitor to the competition.

Graphic design can offset this by selecting colors that convey your company’s core values, utilizing white space in the design to make the webpage easier to navigate, and making sure that your website is consistent with your company’s branding.

But graphic design, as noted above, encompasses much more than just your website. Your color scheme and graphical elements on your company’s signage, for example, can turn customers away if the text hierarchy is not applied or too difficult to read. Likewise, the use of an unusual font that is too big for the standard business card could damage your company’s reputation. These graphic design mistakes can inadvertently relay a negative message to your consumer that pushes them toward the competition.

It Helps Develop Trust

Graphic design is meant to convey your company’s branding. In other words, it can help your customer associate a certain feeling or experience with your company whenever they see your logo, website, social media platforms, or promotional advertisements. However, good graphic design can help you stand out from your competitors.

According to Investopedia, “people often confuse brands with things like logos, slogans, or other recognizable marks.” Knowing this risk, the best way to combat this is by being consistent with your branding across all channels. This means that all of your social media channels have the same logo and color scheme as your website, signage, email templates, and other promotional items. When companies fail to do this, they leave themselves open to being confused with another brand or other type of service.

You want your company’s graphical design elements to establish credibility and trust, especially if customers are required to provide personal or financial information to book an appointment or make a purchase. However, to do this you need to identify who you are and what your company stands for. These values can then be incorporated into your design elements. Remember, the more honest you are with your graphic designer about your company and your products, the more that will reflect in your design elements. This will in turn determine how likely customers are to trust your brand and the services you provide.

For example, according to a report from Salesforce, “95% of customers are more likely to be loyal to brands they trust, and 92% are more likely to purchase additional products from trusted companies.” These statistics highlight how important good graphic design is and how a poor design can send your customers straight into the clutches of another competitor.

It Builds Brand Recognition and Consistency

If you were to visit a website that has a different logo or color scheme than the one featured in their retail setting or social media channels, you probably wouldn’t trust it. While some businesses may think it’s wise to use different branding for each type of platform, especially if their audience varies, it can actually hurt your company because all it does is cause confusion.

Your branding should be consistent because that’s not only how your customers can recognize you, but it’s how they can associate certain values and experiences with you. For example, when you visit the Apple store, visit their website, or purchase one of their products, you instantly associate technological innovation with them. Furthermore, that message is consistently promoted in all of the graphics found on their website, social media, and in their products.

It Yields Better Social Media Engagement

What’s going to draw your attention more: a standard Shutterstock image or a custom-made infographic with visual elements? The latter, of course. Infographics, in particular, get on average 200% more social media shares than other types of posts. Facebook posts, in general, see 3x the engagement than posts without visuals.

It Saves You Money

Let’s say the hottest color trend in 2022 is mauve so you design a logo that incorporates that color. You designed your email marketing template with that color, your product packaging, and even used it in graphical elements to be used on display at trade shows. Everything’s going fine until yellow becomes the trendiest color of 2023 and mauve is quickly outdated.

While it may be tempting to include trending colors or designs into your company’s branding, they can cost you both your time and money to try to constantly update and replace. Graphic designers know this and will opt for colors that represent your company’s values but will also remain timeless.

The Starbucks logo is a great example of this. Starbucks has made multiple efforts to ethically source their coffee while offering more environmentally friendly cup selections to customers. This coincides with the coffee brand’s use of green in their logo, which is often used to describe energy, nature, and healing, making this logo not only accurately represent the company’s core values but stand the test of time.

So is graphic design important?

Yes, it is. You have to think of graphic design as your company’s visual identity. It’s what will help you stand out from the crowd and build a following. If you’re ready to get started, DESIGNTIFF can help.

People are naturally visual creatures. Because of this, we often use photos, videos, and other graphical elements to communicate with one another and to convey emotions. This concept is at the heart of graphic design.

Graphic design is the process of creating visual elements that can help communicate your message to a prospective or existing customer. While graphic design is often thought of as the process of creating computer-generated graphics, it actually encompasses a wide array of visual products and print designs. Graphic design can include any of the following:

Types of Graphic Design Elements

When used correctly, graphic design can help make up your company’s brand identity. Your company’s brand identity is made up of various visual elements such as your logo, typography, packaging, and color scheme that allow your brand to be easily recognizable by others. It is also what helps make your brand stand out from the competition.

Now that we’ve covered the basic meaning of graphic design, let’s take a look at the top 5 reasons why it can help your business.

It Makes a Good First Impression

Think of your company as a visual storyteller. When someone visits it, what can they expect to find or learn? The purpose of your website, for example, is to turn prospective customers into returning ones. Unfortunately, you only have about 15 seconds to make that happen. If it doesn’t, you could be losing valuable business to your competition.

When someone visits your website, it’s important to remember that they’re doing so because they’re in search of a particular product, service, or valuable information that can help them make a decision (such as hiring a lawyer or realtor). If your website uses flashy colors, difficult-to-read fonts or isn’t easy to navigate, chances are, you’re going to lose that visitor to the competition.

Graphic design can offset this by selecting colors that convey your company’s core values, utilizing white space in the design to make the webpage easier to navigate, and making sure that your website is consistent with your company’s branding.

But graphic design, as noted above, encompasses much more than just your website. Your color scheme and graphical elements on your company’s signage, for example, can turn customers away if the text hierarchy is not applied or too difficult to read. Likewise, the use of an unusual font that is too big for the standard business card could damage your company’s reputation. These graphic design mistakes can inadvertently relay a negative message to your consumer that pushes them toward the competition.

It Helps Develop Trust

Graphic design is meant to convey your company’s branding. In other words, it can help your customer associate a certain feeling or experience with your company whenever they see your logo, website, social media platforms, or promotional advertisements. However, good graphic design can help you stand out from your competitors.

According to Investopedia, “people often confuse brands with things like logos, slogans, or other recognizable marks.” Knowing this risk, the best way to combat this is by being consistent with your branding across all channels. This means that all of your social media channels have the same logo and color scheme as your website, signage, email templates, and other promotional items. When companies fail to do this, they leave themselves open to being confused with another brand or other type of service.

You want your company’s graphical design elements to establish credibility and trust, especially if customers are required to provide personal or financial information to book an appointment or make a purchase. However, to do this you need to identify who you are and what your company stands for. These values can then be incorporated into your design elements. Remember, the more honest you are with your graphic designer about your company and your products, the more that will reflect in your design elements. This will in turn determine how likely customers are to trust your brand and the services you provide.

For example, according to a report from Salesforce, “95% of customers are more likely to be loyal to brands they trust, and 92% are more likely to purchase additional products from trusted companies.” These statistics highlight how important good graphic design is and how a poor design can send your customers straight into the clutches of another competitor.

It Builds Brand Recognition and Consistency

If you were to visit a website that has a different logo or color scheme than the one featured in their retail setting or social media channels, you probably wouldn’t trust it. While some businesses may think it’s wise to use different branding for each type of platform, especially if their audience varies, it can actually hurt your company because all it does is cause confusion.

Your branding should be consistent because that’s not only how your customers can recognize you, but it’s how they can associate certain values and experiences with you. For example, when you visit the Apple store, visit their website, or purchase one of their products, you instantly associate technological innovation with them. Furthermore, that message is consistently promoted in all of the graphics found on their website, social media, and in their products.

It Yields Better Social Media Engagement

What’s going to draw your attention more: a standard Shutterstock image or a custom-made infographic with visual elements? The latter, of course. Infographics, in particular, get on average 200% more social media shares than other types of posts. Facebook posts, in general, see 3x the engagement than posts without visuals.

It Saves You Money

Let’s say the hottest color trend in 2022 is mauve so you design a logo that incorporates that color. You designed your email marketing template with that color, your product packaging, and even used it in graphical elements to be used on display at trade shows. Everything’s going fine until yellow becomes the trendiest color of 2023 and mauve is quickly outdated.

While it may be tempting to include trending colors or designs into your company’s branding, they can cost you both your time and money to try to constantly update and replace. Graphic designers know this and will opt for colors that represent your company’s values but will also remain timeless.

The Starbucks logo is a great example of this. Starbucks has made multiple efforts to ethically source their coffee while offering more environmentally friendly cup selections to customers. This coincides with the coffee brand’s use of green in their logo, which is often used to describe energy, nature, and healing, making this logo not only accurately represent the company’s core values but stand the test of time.

So is graphic design important?

Yes, it is. You have to think of graphic design as your company’s visual identity. It’s what will help you stand out from the crowd and build a following. If you’re ready to get started, DESIGNTIFF can help.

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