why you need a digital marketing strategy in 2022

After spending years honing your craft and taking the courageous leap into starting your own business, your next step will be to develop a digital marketing strategy that can generate leads. Digital marketing is the process of connecting with and establishing consumer relationships through the use of the internet and other digital media channels.

In this article, we will discuss the different types of digital marketing strategies you should be using and why you need to have one in 2022.

Types of Digital Marketing Strategies

While each brand strategy is aimed at generating leads, they also play a key role in developing customer loyalty. Below, we take a closer look at several of the most common digital marketing strategies and what they include.

What is Social Media Marketing?

As of 2021, there are approximately 295 million people using social media in the United States. That’s a huge market you can tap into. Social media marketing is the process of promoting your company’s brand, products, and services through various social media channels such as Facebook, Twitter, Instagram, and TikTok. This involves sharing blog posts, videos, infographics, and other visual elements onto your Facebook feed and Instagram feed or through a Tweet — a brief message that can only be 280 characters long but allows you to use hashtags of trending posts that will get eyes on your content quickly.

One of the major benefits of social media marketing is the fact that it allows you to interact with customers and obtain valuable feedback instantaneously across a variety of demographics. Facebook users, for example, range between the ages of 18 to 64, leaving wide opportunities for companies and marketers to attract their target demographic for pretty much any type of product or service they offer.

Furthermore, different platforms serve different purposes, so you can use that to your advantage when it comes to promoting content. According to a survey conducted by the Pew Research Center, 81% of adults routinely use YouTube to learn more about certain products and how they can be used. This platform is also big on providing reviews. These videos can attract new customers to your company or, if they have a positive experience with it, promote it on their channel that ultimately improves your web traffic and organic Google ranking. By engaging in social media marketing, you’re easily able to target different demographics and create more brand awareness and engagement all at a low cost.

Video Marketing Strategies and Statistics

Video production and marketing have exploded in popularity in recent years. Back in 2015, only 75% of marketers looked at video production as a viable component of their digital marketing strategies. Today, that number has jumped to 92 percent. This is unsurprising considering video marketing generates 1200% more clicks and shares than any other type of content. As technology and social media have evolved, so has the way we obtain information.

And video looks like it’s here to stay, especially as new social media platforms or features such as TikTok and Instagram reels have become one of the top ways for a company or brand to reach an audience.

What is Email Marketing?

Like social media marketing, email marketing allows businesses to develop and retain relationships with their consumers. With email marketing, you have the freedom and flexibility to market to specific segments of people. They also allow you to create targeted and personalized messages, which can help develop meaningful relationships with your customers. It’s also a very cost-effective way to market to a large group of people at once, especially considering there are no costs for things like print costs, advertising fees, or media space costs.

What is Content Marketing?

Content marketing is the process of creating and disseminating valuable information through various mediums such as landing pages, articles, blog posts, and newsletters. In other terms, content marketing is optimizing anything your target audience will read or consume. One way of doing this is by optimizing content with search engine optimization, or SEO. This includes using keywords in your content to help with organic search results.

With content marketing, one of the main things to remember is that it should provide an answer to the questions your customers are asking in Google.

What is Pay-Per-Click Marketing?

Pay-per-click marketing or PPC is the process of using paid advertisements to rank in Google search results or on social media platforms such as Facebook or Instagram. With this method of marketing, the client only pays when a potential client clicks on their advertisement.

This has been a growing trend, with more than half of website traffic resulting from this as opposed to organic advertising methods like content marketing.

What Are the Digital Marketing Trends for 2022?

As the world has adapted to new methods of survival on account of an unprecedented year, digital marketing trends have changed. Here’s a handful of trends you should keep in mind when developing your digital marketing strategy in 2022 and beyond:

  • Authenticity and storytelling is key – Long gone are the days of self-promotion that tout how great your brand is. Today’s consumer values authenticity and storytelling above everything else. So, while it’s good to still bring attention to your products and services, you should do so in a way that shows people why they’re valuable, as opposed to promoting them as simply being better than the competition.
  • Cryptocurrency is here to stay – More and more social media platforms are integrating options for cryptocurrency payments in 2022 – and it’s a trend that business owners should start thinking about sooner rather than later so they can remain competitive in the space. In fact, many popular companies including JCPenney’s, GameStop, AMC, and platforms like Etsy have begun accepting Bitcoin as a form of payment. Companies need to adapt to this new trend because it’s not expected to leave any time soon.
  • Embrace the metaverse, but don’t forget about Facebook – In late 2021, Facebook changed its name to Meta to signify the platform’s shift toward the metaverse: a virtual world where people can work, play, and connect. As COVID-related restrictions stick around, the interest in digital events and experiences continues to rise. As such, companies need to understand that the use of social media platforms is focused on learning, connecting, and engaging unlike ever before. Social media is no longer just about having fun; it’s the way we work, make purchases, engage in conversation and debate, find work and everything in between. Content should tap into this “new normal.”
  • Linkedin is growing in popularity – Even though it’s been around the early 2000s, 2022 will be the year LinkedIn truly shines. According to Microsoft, LinkedIn’s levels of engagement increased by 19% in the last quarter of the year. And that trend isn’t expected to lose steam in 2022 as more and more people are utilizing the platform to find work and connect with like-minded individuals.
  • Inclusivity still reigns supreme – More and more people, especially from younger generations and marginalized groups, want to see more diverse representation across the spectrum. The content for videos and images as well as blog topics and social media topics and even the product you offer should consider this factor.
  • Customer segmentation is still a smart marketing strategy – Instead of painting with broad strokes and doing a large campaign to appeal to as many people at once, you should instead focus on several smaller campaigns that specifically target certain audiences, especially since you can cater campaigns to things like shopping habits and demographics. Furthermore, companies need to pay particular focus to content segmentation that allows customers to opt-out of content that might be considered sensitive – i.e. Mother’s Day, Father’s Day, and Christmas.
  • No More SEO “tricks” – SEO is changing in 2022. Over the years, many marketers have been able to utilize different techniques to “trick” the Google algorithm, however, those methods are no longer going to work in 2022. Both business owners and marketers alike are going to have to focus on providing an optimal user experience to their customers, rather than rely on SEO best practices as a way to generate leads.
  • Interactive content is the new norm – Get your audience engaged and involved! Not only is it great for your overall engagement, but it makes the overall experience with your brand more enjoyable to your audience. It creates a more personal experience, which will make them more likely to bond with your brand on a personal level. This marketing strategy is also more likely to generate leads through word-of-mouth referrals.
  • Sustainability is the new, cool (responsible) thing – Consumers like to see their brands be eco-friendly. Making environmentalism part of your identity shows that you care about the environment to an audience that increasingly cares about it. Don’t hold back on waving your flag over this. Display this fact on a banner on your site, or discuss it on social media.
What is the Most Effective Digital Marketing Strategy?

The most effective digital marketing strategy is the one that you feel is best to market to your audience. You have to build your strategy around how your audience can benefit from it, while also having it be something that caters to their interest, all while being delivered at the right time. Using the tools presented here, you can look at your demographics and figure out exactly how you want to tailor your marketing strategy in the most effective way possible.

This has been a growing trend, with more than half of website traffic resulting from this as opposed to organic advertising methods like content marketing.

After spending years honing your craft and taking the courageous leap into starting your own business, your next step will be to develop a digital marketing strategy that can generate leads. Digital marketing is the process of connecting with and establishing consumer relationships through the use of the internet and other digital media channels.

In this article, we will discuss the different types of digital marketing strategies you should be using and why you need to have one in 2022.

Types of Digital Marketing Strategies

While each brand strategy is aimed at generating leads, they also play a key role in developing customer loyalty. Below, we take a closer look at several of the most common digital marketing strategies and what they include.

What is Social Media Marketing?

As of 2021, there are approximately 295 million people using social media in the United States. That’s a huge market you can tap into. Social media marketing is the process of promoting your company’s brand, products, and services through various social media channels such as Facebook, Twitter, Instagram, and TikTok. This involves sharing blog posts, videos, infographics, and other visual elements onto your Facebook feed and Instagram feed or through a Tweet — a brief message that can only be 280 characters long but allows you to use hashtags of trending posts that will get eyes on your content quickly.

One of the major benefits of social media marketing is the fact that it allows you to interact with customers and obtain valuable feedback instantaneously across a variety of demographics. Facebook users, for example, range between the ages of 18 to 64, leaving wide opportunities for companies and marketers to attract their target demographic for pretty much any type of product or service they offer.

Furthermore, different platforms serve different purposes, so you can use that to your advantage when it comes to promoting content. According to a survey conducted by the Pew Research Center, 81% of adults routinely use YouTube to learn more about certain products and how they can be used. This platform is also big on providing reviews. These videos can attract new customers to your company or, if they have a positive experience with it, promote it on their channel that ultimately improves your web traffic and organic Google ranking. By engaging in social media marketing, you’re easily able to target different demographics and create more brand awareness and engagement all at a low cost.

Video Marketing Strategies and Statistics

Video production and marketing have exploded in popularity in recent years. Back in 2015, only 75% of marketers looked at video production as a viable component of their digital marketing strategies. Today, that number has jumped to 92 percent. This is unsurprising considering video marketing generates 1200% more clicks and shares than any other type of content. As technology and social media have evolved, so has the way we obtain information.

And video looks like it’s here to stay, especially as new social media platforms or features such as TikTok and Instagram reels have become one of the top ways for a company or brand to reach an audience.

What is Email Marketing?

Like social media marketing, email marketing allows businesses to develop and retain relationships with their consumers. With email marketing, you have the freedom and flexibility to market to specific segments of people. They also allow you to create targeted and personalized messages, which can help develop meaningful relationships with your customers. It’s also a very cost-effective way to market to a large group of people at once, especially considering there are no costs for things like print costs, advertising fees, or media space costs.

What is Content Marketing?

Content marketing is the process of creating and disseminating valuable information through various mediums such as landing pages, articles, blog posts, and newsletters. In other terms, content marketing is optimizing anything your target audience will read or consume. One way of doing this is by optimizing content with search engine optimization, or SEO. This includes using keywords in your content to help with organic search results.

With content marketing, one of the main things to remember is that it should provide an answer to the questions your customers are asking in Google.

What is Pay-Per-Click Marketing?

Pay-per-click marketing or PPC is the process of using paid advertisements to rank in Google search results or on social media platforms such as Facebook or Instagram. With this method of marketing, the client only pays when a potential client clicks on their advertisement.

This has been a growing trend, with more than half of website traffic resulting from this as opposed to organic advertising methods like content marketing.

What Are the Digital Marketing Trends for 2022?

As the world has adapted to new methods of survival on account of an unprecedented year, digital marketing trends have changed. Here’s a handful of trends you should keep in mind when developing your digital marketing strategy in 2022 and beyond:

  • Authenticity and storytelling is key – Long gone are the days of self-promotion that tout how great your brand is. Today’s consumer values authenticity and storytelling above everything else. So, while it’s good to still bring attention to your products and services, you should do so in a way that shows people why they’re valuable, as opposed to promoting them as simply being better than the competition.
  • Cryptocurrency is here to stay – More and more social media platforms are integrating options for cryptocurrency payments in 2022 – and it’s a trend that business owners should start thinking about sooner rather than later so they can remain competitive in the space. In fact, many popular companies including JCPenney’s, GameStop, AMC, and platforms like Etsy have begun accepting Bitcoin as a form of payment. Companies need to adapt to this new trend because it’s not expected to leave any time soon.
  • Embrace the metaverse, but don’t forget about Facebook – In late 2021, Facebook changed its name to Meta to signify the platform’s shift toward the metaverse: a virtual world where people can work, play, and connect. As COVID-related restrictions stick around, the interest in digital events and experiences continues to rise. As such, companies need to understand that the use of social media platforms is focused on learning, connecting, and engaging unlike ever before. Social media is no longer just about having fun; it’s the way we work, make purchases, engage in conversation and debate, find work and everything in between. Content should tap into this “new normal.”
  • Linkedin is growing in popularity – Even though it’s been around the early 2000s, 2022 will be the year LinkedIn truly shines. According to Microsoft, LinkedIn’s levels of engagement increased by 19% in the last quarter of the year. And that trend isn’t expected to lose steam in 2022 as more and more people are utilizing the platform to find work and connect with like-minded individuals.
  • Inclusivity still reigns supreme – More and more people, especially from younger generations and marginalized groups, want to see more diverse representation across the spectrum. The content for videos and images as well as blog topics and social media topics and even the product you offer should consider this factor.
  • Customer segmentation is still a smart marketing strategy – Instead of painting with broad strokes and doing a large campaign to appeal to as many people at once, you should instead focus on several smaller campaigns that specifically target certain audiences, especially since you can cater campaigns to things like shopping habits and demographics. Furthermore, companies need to pay particular focus to content segmentation that allows customers to opt-out of content that might be considered sensitive – i.e. Mother’s Day, Father’s Day, and Christmas.
  • No More SEO “tricks” – SEO is changing in 2022. Over the years, many marketers have been able to utilize different techniques to “trick” the Google algorithm, however, those methods are no longer going to work in 2022. Both business owners and marketers alike are going to have to focus on providing an optimal user experience to their customers, rather than rely on SEO best practices as a way to generate leads.
  • Interactive content is the new norm – Get your audience engaged and involved! Not only is it great for your overall engagement, but it makes the overall experience with your brand more enjoyable to your audience. It creates a more personal experience, which will make them more likely to bond with your brand on a personal level. This marketing strategy is also more likely to generate leads through word-of-mouth referrals.
  • Sustainability is the new, cool (responsible) thing – Consumers like to see their brands be eco-friendly. Making environmentalism part of your identity shows that you care about the environment to an audience that increasingly cares about it. Don’t hold back on waving your flag over this. Display this fact on a banner on your site, or discuss it on social media.
What is the Most Effective Digital Marketing Strategy?

The most effective digital marketing strategy is the one that you feel is best to market to your audience. You have to build your strategy around how your audience can benefit from it, while also having it be something that caters to their interest, all while being delivered at the right time. Using the tools presented here, you can look at your demographics and figure out exactly how you want to tailor your marketing strategy in the most effective way possible.

This has been a growing trend, with more than half of website traffic resulting from this as opposed to organic advertising methods like content marketing.

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